Frequently Asked Questions

The Username and Passwords are validated by the D&B360 agent to ensure that you have permission to access D&B360 data. If these are stated incorrectly, you will not be able to use D&B360. They are entered into a form that the installer issues and propagated to your CRM.
PivotTables in Microsoft Excel can be used to cross-tabulate Hoover's information in a spreadsheet.
 
Build a Microsoft Excel PivotTable
  1. Build a Hoover's list and download into an Excel file.
  2. On the Menu bar, point to Data and click PivotTable and PivotChart Report.
  3. The PivotTable and PivotChart Wizard will open.
  4. Follow the instructions to build a PivotTable.
  5. For additional information, refer to Microsoft Help documentation.
The charts on Hoover's Financial pages can be saved to your computer. Three chart styles are offered: BarLine, and Area.
   
Export and Save Chart
  1. For a financial chart, choose a chart type (bar, line, or area)
  2. Right click on the chart.
  3. Select Save Image.
  4. Do one of the following:
  • ​​To view the chart, select Open With, click Browse, and choose a display program (like Picture and Fax Viewer).
  • To save the chart to your computer, click Save File.
Hoover's coverage includes every member of the FORTUNE 500 at the time the list is announced. But companies are changeable entities. They are bought, sold, merge with other companies and even go out of business.

When a company ceases to exist for any reason, Hoover's stops covering it actively and that company will disappear from the FORTUNE 500 list in Build A List. Historical profiles for these companies are available on Hoover's, but they will not display in the FORTUNE 500 search results.
Industries are categories of business activity, like health care, mining, computer hardware, agriculture. They are used to find leads that are in the same line of business. Lead Builder also includes government agencies, non-profits and schools under industries.
 
You identify industry categories for a lead list by choosing industry codes from any of three industry classification systems that are offered on Lead Builder - Hoover's Industries, SICs or NAICS. 
 
Hoover's Industries: Hoover’s Industries is a proprietary classification system that is easy to use and complements the Lead Builder database. It uses word descriptions to classify activities.
 
SIC Codes: The Standard Industrial Classification was developed by the US government in the 1930s. It uses a combination of four-digit codes and word descriptions to classify activities. Lead Builder’s expanded eight-digit SIC Codes add four digits to the end of the standard codes so you can drill down into more specific industries.

NAICS Codes: The North American Industry Classification System was developed jointly by Canada, Mexico and the US in the 1990s. Designed to replace SICs, it focuses service and technology economy industries. NAICS use a combination of six-digit codes and word descriptions to classify activities.
The plus sign (+) beside an industry name means there are hidden sub-industries which can be viewed. Click the “+” to show these sub-industries.
There is no one “best” industry system - they are equally good. You may find one system gives you better results for your own lists due to its particular category listings. If you don’t already have a preference, we recommend you try them all and compare the results.
 
Tips and Best Practices:
  • All leads are available through all three systems.
  • Hoover’s Industries are easy to use and good for beginners. 
  • If you are already familiar with a system, start with that one.
  • Even though SIC codes were last updated around 1987, many individuals and organizations continue to use them.
  • NAICS Codes were developed to focus on the growing service and technology economy industries.
  • If you can’t find what you want with one system, try a different system.
Use "Market Cap in $US Millions" to find leads by size. Market Cap is the value of a company according to the stock market.
 
How is "Market Cap" calculated?
"Market Cap" is calculated by multiplying the price of a single share of the company’s stock by the number of shares owned by investors.
 
Are there any good breakdowns for finding leads by "Market Cap?"
The three widely recognized market cap categories – Large cap, Mid cap and Small cap – are potential search criteria since they are commonly used. Below is a typical category breakdown with instructions for entering information in Lead Builder. 
 
Type
Value
Choose menu option
Enter $US Millions
Large cap
Over $10 billion
Greater than or equal to
10000
Mid cap
$1 to $10 billion
Between
1000 & 10000
Small cap
Under $1 billion
Less than or equal to
1000
 
Why does the number of leads drop significantly after I enter an amount?
The number drops because a limited number of leads have this data available. Once an amount is entered here, Lead Builder focuses its search exclusively on this select group, removing any leads without this information. Companies with this data are mostly publicly traded because laws require them to file annual financial reports. Private companies tend to keep their finances confidential.
 
Using "Market Cap in $US Millions" on Lead Builder
  1. Click the Company Size tab.
  2. Under Market Cap in $US Millions, make a selection from the menu.
  3. Enter amount in the box(es). NOTE: Entered numbers are included in results.
    • Hoover's updates the results and allows other search criteria to be added.
Industry Focus controls which of a lead's industries are matched to your selected industry criteria.
 
Leads can have two types of industries - "Primary" and "Secondary." The "Primary" industry is the industry that generates a company's highest sales. "Secondary" industries are any others in which a company participates.   
 
When you choose: 
  • Include Primary and Secondary: Leads could have the selected industry criteria ranked in any position. 
  • Include Primary Only: All leads have the selected industry criteria ranked in the "primary" position.
Use "Annual Sales Growth %" to target leads by a year-to-year increase or decrease in earnings.  

Can negative numbers be entered in "Annual Sales Growth %?"
Yes, negative numbers may be entered to get a list of companies with a year-to-year decrease in sales. Negative numbers may be used with any of the three menu options.
 
Why does the number of leads drop significantly after I enter an amount?
The number drops because a limited number of leads have this data available. Once an amount is entered here, Lead Builder focuses its search exclusively on this select group, removing any leads without this information.
 
Companies with this data are mostly publicly traded because laws require them to file annual financial reports. Private companies tend to keep their finances confidential.
 
Using "Annual Sales Growth %" on Lead Builder
  1. Click the Company Size tab.
  2. Under Annual Sales Growth %, make a selection from the menu.
  3. Enter amount in the box(es). NOTE: Entered numbers are included in results.
    • Hoover's updates the results and allows other search criteria to be added.