Industries are categories of business activity, like health care, mining, computer hardware, agriculture. They are used to find leads that are in the same line of business. Lead Builder also includes government agencies, non-profits and schools under industries.
You identify industry categories for a lead list by choosing industry codes from any of three industry classification systems that are offered on Lead Builder - Hoover's Industries, SICs or NAICS.
Hoover's Industries: Hoover’s Industries is a proprietary classification system that is easy to use and complements the Lead Builder database. It uses word descriptions to classify activities.
SIC Codes: The Standard Industrial Classification was developed by the US government in the 1930s. It uses a combination of four-digit codes and word descriptions to classify activities. Lead Builder’s expanded eight-digit SIC Codes add four digits to the end of the standard codes so you can drill down into more specific industries.
NAICS Codes: The North American Industry Classification System was developed jointly by Canada, Mexico and the US in the 1990s. Designed to replace SICs, it focuses service and technology economy industries. NAICS use a combination of six-digit codes and word descriptions to classify activities.